The OER advocate – whether hired into this role or undertaking these activities as part of another position – is often the first point of contact at their institution when questions concerning OER arise. The advocates’ role encompasses:
This last point is especially important for successful OER advocacy. It helps to align OER with currently supported projects and initiatives, so that OER isn’t perceived as 'yet another thing' that will increase workload for faculty, administrators and students without providing any tangible benefit. Instead, OER advocates should try to integrate OER into other activities at the institution and tie OER benchmarks into other activities constituents are already engaging in. For example:
This is the lens for OER advocates to ask:
An OER advocate’s main focus is on people and their institution. Listening to and understanding their motivations, goals, pressures and aspirations is the first step toward linking people with open education.