Targeting your advocacy toward project goals will help you clearly message what you want to achieve with your advocacy.
The clearer and more focused your message is, the easier it is for people to engage with your activities.
At early stages your advocacy goal might be to generate interest and develop a project with more specific goals. It might help to define the problem, present solutions and have some suggestions for goals or objectives that will help target advocacy for OER at your institution.
See the advocacy decision board template in Getting Started with Targeting Your OER Advocacy.
Adapted from 'Crafting a Message' by Quill West in Librarians as Open Education Advocates by Rowena McKernan, Tria Skirko, Quill West and Library as Open Education Leader, licensed under a CC BY 4.0 licence.